The story of the Josco Group , dates back to 1972 , when an enterprising rubber planter, late Mr. P.J Joseph Kainady, with his keen business sense and foresight started the first unit for manufacturing rubber flip flops, with an annual capacity of 0.9 million pairs in Calicut, Kerala.
There has been no looking back by the group. The flip flops made by the group marketed under brand name, "Fischer" were the pioneers in the market and took South India by storm, with excellent quality, durability and comfort and reasonable price.
Fischer is one of the oldest and well reputed economy footwear brands. It has become a synonym for high quality, durability and affordability. Fischer caters to the footwear needs of men, women and children.